Rothiemurchus Farm Shop

Rothiemurchus Farm Shop, just minutes from Aviemore, is open daily from 9.45am to 4.30pm and is packed with the best of local and estate produce. Pick up our famous Rothiemurchus-reared Highland beef and venison, explore our popular deli counter, and enjoy a changing selection of fresh, seasonal ingredients. You’ll also find everyday essentials alongside something a bit special. Our friendly, knowledgeable team is always on hand to help. We also have an online Farm Shop so you can pre-order for collection.

From award-winning estate produce to carefully selected treats from Scottish and artisan producers, the Rothiemurchus Farm Shop is full of flavour, quality and character. As well as our own seasonally available fresh rainbow trout and rich, golden heather honey, you’ll find everything from handmade chocolates and seasonal wines to jams, chutneys and preserves made especially for us.

We’re proud to support small-scale makers who share our passion for excellent food. Our deli and cheese counter is well stocked with Rothiemurchus homemade haggis and black pudding, home-cured bacon and a changing selection of pies, pâtés and ready-to-eat sausage rolls and quiches.

Whether you’re gathering supplies for a special meal or just picking up a few treats for the weekend, there’s something here to tempt every taste. And if you’d like to know more about our Rothiemurchus Highland beef and venison – both reared and prepared with care right here on the estate – you can find out more as you read on this page.

Online Farm Shop

Visit our Online Farm Shop. Here you can order everything from tailored hampers to seasonal veg boxes, cheese or meat selections, afternoon tea, our exclusive recipe meal kits and more. Our online Farm Shop provides a ‘click and collect’ facility so all of your items will be prepared and ready for you.

Online Farm Shop

Rothiemurchus Beef and Venison

Our Home Grown Beef

Succulent, slow matured and melt in the mouth; this is Rothiemurchus highland beef. All our meat is home-reared and butchered.

We really care about our food so from the forest, hill or farm to the plate our cattle are traditionally reared, naturally produced, expertly butchered and prepared here on Rothiemurchus by people who have known each animal from birth to when it leaves us as the finest beef.

All our beef is expertly prepared to the highest standards by our butchers Brian and Fraser. The carcasses are ‘hung’ for minimum 21 days. This slow maturing process means the ‘marbling’ is uniquely fine and the beef has a more mature and complex flavour.

Our Tender Venison

Over the last 20 years Rothiemurchus has gained a reputation as having some of the finest venison and was chosen by Rick Stein and the BBC when they celebrated Food Heroes.

We hang our venison for only a few days, before our butchers Brian and Fraser expertly prepare it, so it is not too dry and ‘gamey’. In fact, it’s so tender and moist you can treat it like our finest Highland beef.

As all our meat is home reared and butchered, it is subject to availability. Therefore if you would like to order from us please call 01479 812345 and give us at least 2 working day’s notice, so that we can organise something especially for you if we don’t have it in stock.

Find out more about Rothiemurchus beef and venison

Gifts, Souvenirs and Cards

The Card Shop

The Card Shop is packed with cards for every occasion – from birthdays and anniversaries to just-because moments – plus a lovely range of postcards featuring local views. You’ll also find a handpicked selection of cookery books, children’s gifts, and our ever-popular collection of cuddly Highland Coos and soft toys that are hard to resist!

Old School Shop

Located in the same building as the Farm Shop, the Old School Shop is a treasure trove of beautiful and unique gifts. Whether you’re looking for a thoughtful present or a keepsake to remember your time in the Highlands, it’s the perfect place to browse. From handcrafted items to charming souvenirs, there’s something special to suit everyone.